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  1. Data controller and data protection officer


1.1. In this privacy statement, La maison belge (hereinafter: "La maison belge" or "we") explains how it manages your personal data as a "controller". This privacy statement applies to the processing of personal data of customers, potential customers (prospects) and natural persons who contract with La maison belge in any other way as a buyer or supplier. The Belgian house has an establishment unit and can be contacted by email at the address mentioned in point 7.4.

1.2. All information concerning an identified or identifiable natural person is personal data. This is information that can reasonably be linked to an individual. 

1.3. The data protection officer can be contacted by email at:

2. The personal data we process


2.1. The Belgian house can collect your personal data in several ways. We process the personal data that you communicate to us when you enter into a contract with us, but also when you take part in an action or use our services and that you directly or indirectly communicate data to us or allow us to record data on your interests. , your behavior and your preferences (cookies).


Information you provide to us


2.2. If you submit a request to La maison belge, for example via the website, we need the following personal information:

a) Name, address, postal code;

b) Email address and other contact data;

c) Possibly other information that is relevant to your request, such as: your activity, your e-mail or other additional options. 

2.3. If you enter into a contract with The Belgian House, we need, depending on the type of contract, product or service, the following personal information:

a) Name, address, postal code;

b) Contact details (telephone number and email address);

c) financial data (bank account). 

These personal data must be communicated directly to  The Belgian house or its  partners. If you do not provide us with the “mandatory” information (which differs depending on the type of contract), we may not be able to provide you with the requested service and conclude the contract.  


Information about your use of our services and / or products


2.5. If you make use of the services offered by La maison belge or enter into a contract with us, we process data such as:

a) data relating to your machine, for example a MAC address, an IP address or another number;

b) your preferences and communication settings;

c) the data that we link to certain profiles that we compile of you based on your consumption behavior (for example: the frequency with which you visit our site, make a purchase or request a service);

d) surfing behavior, determined on the basis of our own observations or cookies (see also Article 6 of this privacy statement); 

e) the results of the surveys  customer satisfaction;

f) data concerning your use of the services we offer.


3. Foundations and legitimate interests  


We process personal data on the following legal grounds:

a) Consent

b) Performance of a contract concluded with you or of pre-contractual measures

c) Legal obligation

d) Execution of a public interest mission 

e) Legitimate interest of the Belgian company or of a third party

We process personal data for a legitimate interest when we use your data to provide services and related content, products and services, to communicate with you and for advertising or marketing purposes in connection with products or services that you have. purchased in the past. Our legitimate interests include, for example: marketing and advertising in connection with products or services that you have purchased in the past, communication, IT management and security, research and analysis of our own products or services, business management, legal affairs , internal management and sharing with our affiliates.

4. The purposes for which we process personal data


4.1. Barakafrites processes personal data for the purposes (purposes, objectives) mentioned below:

a) maintain customer relations (including maintaining a direct relationship between The Belgian House, members of the authorized network, service partners and providers of related financial services, including for the execution of a contract and the pursuit of legitimate interests).

b) process and administer orders (including invoicing) to fulfill your request and / or prepare or perform a contract;

c) provide customer service, fulfill warranty obligations and those of service partners, handle complaints and inquiries, respond to your inquiries and execute contracts, or for legitimate interests;

d) proactively contact customers in the event of hardware faults or malfunctions or to schedule service appointments, fulfill a contract or for legitimate interests;

e) carry out or coordinate any recall actions, due to legitimate interests or legal obligations;

f) conduct market research to improve our operations, brands, services and products, and identify customer wishes, based on legitimate interests;

g) comply with legal obligations, resolve disputes and enforce our rights;

h) improve the quality of data by means of address and postal code control, due to our legitimate interests;

i) link and analyze the cookies of our websites with the customer data that we know. We do this to tailor the content of our communication as much as possible to your personal preferences, for the pursuit of our legitimate interests.

5. Third parties involved in the processing


5.1. In some cases, La Maison Belge shares personal data with third parties, who are independent “data controllers”. We explain below when this is the case and why. The Belgian house can share data with:

a) service partners of La maison belge's distribution network, for the execution of a contract or for the pursuit of legitimate interests;

b) third parties to whom we are legally obliged or authorized to provide data;

c) third parties, if we suspect a violation of the rights of third parties, criminal offenses or abuse, if they have a legitimate interest in it or if they are public authorities. They can also be authorities such as the police, the prosecution;

d) parties who assist La maison belge in its services and are not subcontractors of personal data (accountants and legal advisers, for example), and this for the pursuit of its legitimate interests;

e) (potential) buyers or investors, for legitimate economic and business purposes (such as the sale of business activities or shares or a reorganization);

f) parties who assist The Belgian House in the development of (direct) marketing activities in the pursuit of its legitimate interests.

5.2. The communication of personal data to the third parties referred to above will only take place if this is authorized on the basis of the applicable laws and regulations. 

5.3. The Belgian house also uses third-party services which act as "subcontractors" (for example, providers of hosting services, certain software providers, providers of mobility services or parties that organize or carry out actions or surveys for The Belgian House With these service providers, The Belgian House is obliged to conclude a subcontracting contract which stipulates that they only process personal data in accordance with the instructions and under the control of The Belgian House.

5.4. Currently, we do not store personal data outside of the European Union. If personal data were to be deliberately communicated outside the European Union, we will take additional guarantees such as, for example, the conclusion of a standard European Union contract. 

5.5. Our websites may contain references and / or hyperlinks to one or more websites of third parties. The Belgian house is not responsible for the way in which these third parties process personal data. We recommend that you read the privacy statement of these websites to know and control how they handle your personal data.

6. Marketing, profiling and cookies


6.1. The Belgian house can also share your e-mail address and your telephone number with Facebook so that Facebook can find out if you have a Facebook account and offer you, via the Facebook Custom Audience service, personalized advertisements when you visit Facebook. We also use Google services to display personalized advertisements which are compiled on the basis of information that you have provided to the website or to the operator of the application (for example when creating an account), your activities on this site or application (for example, pages visited, specified searches, clicks on ads) and demographics and data about your interests and household. We do this for the pursuit of our legitimate interests. You can object to it at any time, as indicated in article 7 below.

6.2. In addition, we and third parties automatically collect certain information about the history of your activities on our website and on third party applications using automated means, such as cookies, in accordance with the preferences you have provided. Through certain cookies and similar technologies, unique cookie IDs or other identifiers are assigned or collected.  In this way, data can be collected while you are using the website or applications or when they are running in the background on your machine. We may combine it with other information about you or your  machine, such as an IP address. If we need permission for this, we will ask you for it before proceeding with this processing. 

6.3. We invite you to read  our cookie statement for more information about cookies and similar technologies used and how to set your preferences.

7. Your rights, including your right to object


7.1. You have the right to know what personal data we have stored about you and to whom we have disclosed your personal data. 

7.2. In addition, you have the right to ask us, in compliance with applicable law, to correct, update, delete your personal data, limit the processing of your personal data or provide you with your personal data in a structured format, commonly used and machine readable for forwarding to another company. 

7.3. We are required to draw your attention to your absolute right to oppose direct marketing as well as to your rights (to oppose any processing, including profiling, carried out for the pursuit of the legitimate interests of La maison belge or of 'a third  and to address a complaint to a data protection authority. In Belgium, this is the Commission for the protection of privacy, referred to as the Data Protection Authority. 

7.4. The rights of access, rectification, limitation of processing, erasure, or portability of your data, as well as a withdrawal of consent, can be exercised free of charge by e-mail, form, telephone or letter to following addresses or numbers;  


Form via the website


+32 04 / 278.11.80


The Belgian House
Rue de Jelly n ° 4

4800 small-rechain

8. Security


8.1. We have taken the appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing.

8.2. If you have the impression that your data is not properly secured or if you have evidence of an inadequate or irregular use of your personal data, please contact our customer service at the email address mentioned in point 7.4 above.


9. Retention period  


We only keep personal data for as long as necessary for the purposes for which it was obtained, unless we are legally obliged to keep personal data longer or if this appears necessary for the management of a possible dispute. 

10. Modification


10.1. We reserve the right to unilaterally modify or supplement this privacy statement. We will inform you as much as possible of any changes. We advise you to periodically review our privacy statement. 

10.2. This privacy statement was last updated on September 23, 2019.

11. Contact / questions


11.1. For questions or comments regarding this privacy statement and / or the processing of personal data, you can contact us at the addresses or numbers mentioned in point 7.4 above.  

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